Comment by mjheying

If your SaaS value proposition is compelling enough, the right person will be generous with their time and they will be passionate about the feedback that they give you. If you can't find a customer willing to do this, that's either telling you that you have the wrong customer or wrong product. Often the incentive for them is solving the pain itself. I had a few customers talk about how my SaaS was going to save their marriage. I would not skip this step - product discovery and validation is the core of what Marty preaches.