While this is an article about data infrastructure I feel like we're missing the forest for the trees.
What is most important here in my opinion is that the underlying data is useful. If your underlying data wasn't collected, collected properly, or even worse the wrong data was collected.. then setting up data infrastructure will be a boondoggle that will cause your organization to be data hostile.
Just as much, if not more effort, needs to go into collecting the right data in the right way to fill your data infrastructure with. Most of the projects I've seen or heard of are just people taking the same old data that Ted in accounting, Jill in BI, etc. are already pretty proficient at using. So the gains you get by moving that into a modern infrastructure are marginal. How many more questions can you really ask of the same data that people have decades of experience with and an intuitive sense for?
What is most important here in my opinion is that the underlying data is useful. If your underlying data wasn't collected, collected properly, or even worse the wrong data was collected.. then setting up data infrastructure will be a boondoggle that will cause your organization to be data hostile.
Just as much, if not more effort, needs to go into collecting the right data in the right way to fill your data infrastructure with. Most of the projects I've seen or heard of are just people taking the same old data that Ted in accounting, Jill in BI, etc. are already pretty proficient at using. So the gains you get by moving that into a modern infrastructure are marginal. How many more questions can you really ask of the same data that people have decades of experience with and an intuitive sense for?