Ask HN: What to do if you are not good at building an audience?

I am a maker and right now working on 2 side projects. I am decent at coding but I am bad in marketing and building audience. I am working on that skill but what to do if you are not good at building an audience?

Is it fine we if the focus on making a product that people really want and let organically build an audience around the product?

Do share your thoughts.