My eyes opened to this after leaving my last company. They announced layoffs shortly after I quit and Glassdoor was inundated with a flood of long, detailed reviews expressing concern and unhappiness around all the issues that had caused me to leave voluntarily. The company's star rating dropped from 3.5ish to 3 and was trending down.
Then, mysteriously, within the space of a week, almost all of the negative reviews vanished from Glassdoor, and a lot of bland 4 star "well there's good and bad, some mistakes were made, but despite the past few months, overall it's good" appeared, pushing the handful of negative reviews that remained off the front page. I know from former colleagues that management had "suggested" staff write these sorts of reviews.
Now the company rating is higher than it was before the layoffs and I am completely disillusioned with not only that company, and Glassdoor, but the fakeness of the industry as a whole. It's so disappointing that a site that originally felt like a useful resource for workers has become just yet another PR/branding tool.
Then, mysteriously, within the space of a week, almost all of the negative reviews vanished from Glassdoor, and a lot of bland 4 star "well there's good and bad, some mistakes were made, but despite the past few months, overall it's good" appeared, pushing the handful of negative reviews that remained off the front page. I know from former colleagues that management had "suggested" staff write these sorts of reviews.
Now the company rating is higher than it was before the layoffs and I am completely disillusioned with not only that company, and Glassdoor, but the fakeness of the industry as a whole. It's so disappointing that a site that originally felt like a useful resource for workers has become just yet another PR/branding tool.