Same but I ascribe this to some kind of ambition. Startup founders figure the investor wants a huge ambitious startup.
“Deliver ice cream on demand” is too narrow, and anyway its just what they do now. In the future they’ll deliver all frozen food, then food, then other stuff, and then they’ll expand to moving stuff around for companies... really, they solve motion problems.
So you get a tag line about solving motion problems, or mobility solutions and inventory solutions and of course that means financing, and finally you see a video and notice all the examples involve ice cream.
“Deliver ice cream on demand” is too narrow, and anyway its just what they do now. In the future they’ll deliver all frozen food, then food, then other stuff, and then they’ll expand to moving stuff around for companies... really, they solve motion problems.
So you get a tag line about solving motion problems, or mobility solutions and inventory solutions and of course that means financing, and finally you see a video and notice all the examples involve ice cream.