Because the makers of websites are web devs and not copywriters.
I’m a copywriter that specializes in SaaS tools, and it’s literally always the case.
The founders are brilliant nerds but haven’t a cooking clue about the first thing when it comes to marketing, product positioning or delivery of their value proposition.
I’m a copywriter that specializes in SaaS tools, and it’s literally always the case.
The founders are brilliant nerds but haven’t a cooking clue about the first thing when it comes to marketing, product positioning or delivery of their value proposition.