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Comment by arcticbull

It's not $10-15 for any premium co-brand card.

Back a few years ago the rough book value of a mile was 6/10th of a cent per point. Credit card sign-up bonuses are easily in the 25-100,000 point range, so every premium co-brand card pays $150-600 to the airline.

Further, breakage is high in the airline loyalty space, something around 20-30% if I recall correctly.

parent arcticbull 6 years ago

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