> What's wrong with letting people install a different app store, and apps?
You would end up with something similar to downloading games on Windows: Every big company will force you to use their own app store to download their software which has absolutely no benefit to the end user.
I want to install and use an application, not an app store.
You would end up with something similar to downloading games on Windows: Every big company will force you to use their own app store to download their software which has absolutely no benefit to the end user. I want to install and use an application, not an app store.