This is a continuation of Amazon's remove all inconvenience strategy. And it'll work.
You're waving your hand and walking through now, no more scanning, no more opening up an app, no more tinkering with your phone. By chipping away at each of these friction points, no manner how minor, their moat grows and customers will notice a difference between an Amazon retail store vs. a competitor's.
You're waving your hand and walking through now, no more scanning, no more opening up an app, no more tinkering with your phone. By chipping away at each of these friction points, no manner how minor, their moat grows and customers will notice a difference between an Amazon retail store vs. a competitor's.