I remain baffled at how Uber thought it was in any position to develop self-driving cars. Their unique value has always been as a middleman, connecting drivers to passengers with a slick app.
Self-driving would barely even qualify as a pivot, it's a 100% reinvention of the company retaining nothing but the passenger interface. Could've saved a lot of money and effort and not killed someone by just selling the brand to Waymo once SDVs are a reality.
Self-driving would barely even qualify as a pivot, it's a 100% reinvention of the company retaining nothing but the passenger interface. Could've saved a lot of money and effort and not killed someone by just selling the brand to Waymo once SDVs are a reality.