For the given examples: The Selfish Gene; Thinking, Fast and Slow; Guns, Germs, and Steel, there is another issue not covered in the article: the books are philosophical interpretations of some facts the author chose to support their theories. Even more so, some of those facts and studies have been since debunked.
So for these examples it is my opinion that it's not a case of books not working, but of very healthy brain garbage collector discarding information that is not actionable and in a lot of cases not even correct. Popular edutainment is not exactly "some serious non-fiction tomes".
So for these examples it is my opinion that it's not a case of books not working, but of very healthy brain garbage collector discarding information that is not actionable and in a lot of cases not even correct. Popular edutainment is not exactly "some serious non-fiction tomes".