microsoft are seeing that the money is going to be made in a subscription model for games. by purchasing the studios it makes it much easier for them to bundle games (possibly with exclusivity) with their gamepass.
i know i'm more likely to subscribe to gamepass (and keep it running for years) vs. the 1/2 games i buy a year.
i know i'm more likely to subscribe to gamepass (and keep it running for years) vs. the 1/2 games i buy a year.