I believe the extra step of social media is that they are not satisfied by changing your behavior from not buying a product to buying a product. They also change your behavior in somewhat indirect ways with the goal that you continue to engage with their platform more and more and be subject to more advertising on the future. So they make you more fanatic or more extremist or more polarized, because it will lead you to stay more time on their site.
They want you perpetually in the state of looking into a rabbit hole rather than feeling that you are satisfied with your knowledge of something and ready to move on with your life.
The fact that we bring our phone everywhere, that there are push notifications, and that we interact with other people (often friends) makes it fundamentally different from a TV or a magazine.
They want you perpetually in the state of looking into a rabbit hole rather than feeling that you are satisfied with your knowledge of something and ready to move on with your life.
The fact that we bring our phone everywhere, that there are push notifications, and that we interact with other people (often friends) makes it fundamentally different from a TV or a magazine.