My favorite “console wars” story that I came across a while back, and is relevant to pricing advantage, is when Sony more-or-less immediately killed the Sega Saturn before it’s US release.
Right after Sega’s E3 presentation announcing the Saturn, US release date, and it’s $399 price tag, it was Sony’s turn. The guy from Sony walked up to the mic, said “$299”, and walked off stage. [1]
Right after Sega’s E3 presentation announcing the Saturn, US release date, and it’s $399 price tag, it was Sony’s turn. The guy from Sony walked up to the mic, said “$299”, and walked off stage. [1]
[1] https://youtu.be/ExaAYIKsDBI