Really though? Facebook makes money by displaying targeted ads to users. What data from the Quest is being used to target ads? I’m not familiar with anything related to this in Facebook’s product for ad buyers, and can’t think of anything particularly useful that they could be doing.
You could think of Oculus as an effort to increase the amount of user attention inventory Facebook has in supply to rent out to advertisers. Also, they are positioning themselves as an intermediary for transactions in the future VR economy by being platform owner (a la Apple owning the App Store). My guess is the long-term plan is to make money here by displaying ads in VR and by getting a cut of goods and services sold though VR (see: Ready Player One).
You could think of Oculus as an effort to increase the amount of user attention inventory Facebook has in supply to rent out to advertisers. Also, they are positioning themselves as an intermediary for transactions in the future VR economy by being platform owner (a la Apple owning the App Store). My guess is the long-term plan is to make money here by displaying ads in VR and by getting a cut of goods and services sold though VR (see: Ready Player One).