i just watched the fitness+ segment. it was so targeted at upper/upper-middle class (white) people, it wasn't even funny (despite, as always, featuring a fair diversity of people). most americans simply don't have the time and mental space to carve out big chunks of time (not to mention living space) to devote $10/mo and a commitment to multiple apple devices that it requires. it's myopic, to say the least.
even though i like and almost exclusively use apple computing devices, i feel apple has jumped the shark as a lifestyle brand. the whole thing feels so fake and overproduced (reiterating this, as it's not the first time feeling this way). the tech and products are still interesting; the marketing and the branding are increasingly not.
even though i like and almost exclusively use apple computing devices, i feel apple has jumped the shark as a lifestyle brand. the whole thing feels so fake and overproduced (reiterating this, as it's not the first time feeling this way). the tech and products are still interesting; the marketing and the branding are increasingly not.
fitness+ was a definite turn-off for me.