Would you have bought these items otherwise?
If the answer is no, then you were "sucked in".
Google AdWords was great, you search for product X you definitely wanted to buy X, that's reasonable personalization.
Now they want to know who you are, so they can
optimize manipulatating you to want X even if you didn't before you saw their ad.
There's a big difference between the two type of advertising, although they're both personalized. One is aligning stake holders interest, the other forms an adversarial dynamics.
Of course, in reality, these are the two ends of a spectrum, I dichotomized it to make my point clearer.
Google AdWords was great, you search for product X you definitely wanted to buy X, that's reasonable personalization.
Now they want to know who you are, so they can optimize manipulatating you to want X even if you didn't before you saw their ad.
There's a big difference between the two type of advertising, although they're both personalized. One is aligning stake holders interest, the other forms an adversarial dynamics.
Of course, in reality, these are the two ends of a spectrum, I dichotomized it to make my point clearer.