If they reduce price to $10/m they'll need 5x customers to reach same revenue, as there are some variable costs, to reach same profit they'll need even more customers. Most of these new customers wouldn't be power users so they'll have a diverse set of expectations / requirements from the software.
Not sure about the no. $50 but it may be a conscious and valid choice.
Not sure about the no. $50 but it may be a conscious and valid choice.