I believe innovation would be encouraged by the incentive to capture a market for a specific use case with an innovation in either process, material, or diminished environmental impacts.
Corporations (and citizens) need to be accountable for making decisions that go against societies best interests - the current infatuation with profit at all costs is eerily similar to the proliferation of cells at all costs in cancer.
Corporations (and citizens) need to be accountable for making decisions that go against societies best interests - the current infatuation with profit at all costs is eerily similar to the proliferation of cells at all costs in cancer.