Comment by nerevarthelame

The release of this certainly means that they don't think that they're reaching as many college students as they could, which might be framed desperation, given FB's origins. But I personally think that's an overly pessimistic interpretation. I'm not sure what signs would point to the Facebook platform as a whole approaching "death." Their number of active users (for just Facebook, not Instagram or anything else) have been consistently growing each quarter - even specifically in the US.