I think the Facebook site will be _very_ different in the next few years than what we're traditionally used to.
The strategy that Facebook has been pivoting towards is in favor of smaller community building, rather than the "mass market square" approach, which is why:
1) Groups have been more prominent and getting quite a bit of promotion
2) Messenger has gotten quite a bit of UX improvements
3) New features like "Rooms," which favor small / intimate video conversations
4) Investments in hardware experiences like Portal, which have been heavily marketed towards family communication thus far (successfully it seems, looking at their last revenue #'s.)
5) Facebook Workplace, which was a smart B2B play anyway, but also aligns with their "micro-community" approach
Zuck messaged this new pivot IIRC around the last US presidential election, but it may have started before that. Therefore I would expect to see more of these types of experiences:
"Facebook Campus" - "Facebook Workplace" - "Facebook [TBD]"
The strategy that Facebook has been pivoting towards is in favor of smaller community building, rather than the "mass market square" approach, which is why:
1) Groups have been more prominent and getting quite a bit of promotion
2) Messenger has gotten quite a bit of UX improvements
3) New features like "Rooms," which favor small / intimate video conversations
4) Investments in hardware experiences like Portal, which have been heavily marketed towards family communication thus far (successfully it seems, looking at their last revenue #'s.)
5) Facebook Workplace, which was a smart B2B play anyway, but also aligns with their "micro-community" approach
Zuck messaged this new pivot IIRC around the last US presidential election, but it may have started before that. Therefore I would expect to see more of these types of experiences:
"Facebook Campus" - "Facebook Workplace" - "Facebook [TBD]"