Typically in a SaaS business you would avoid profitability until the last possible minute and plow back every bit of cash into customer acquisition (sales and marketing) until you reach a point of market saturation.
So long as retention is good, and your unit economics are profitable, it is like running those dollars into a money-printing press by buying an annuity that will pay out for years.
So long as retention is good, and your unit economics are profitable, it is like running those dollars into a money-printing press by buying an annuity that will pay out for years.