The real problem here is that companies are forced to accept apples terms. Because apple controls every level of the stack, to opt out of the App store ToS you have to opt out of the store, the OS, and the hardware.
If there was a way to install apps outside of the store this would not be an issue. Most users and developers would still use the app store since it provides value but devs who feel that they can supply their own marketing and payment processing can do it themselves.
If there was a way to install apps outside of the store this would not be an issue. Most users and developers would still use the app store since it provides value but devs who feel that they can supply their own marketing and payment processing can do it themselves.