Comment by laurent92

It is astonishing when you realize it. Since the MCM times, we’ve transferred music bands from sound to image, and we noticed the commercial drums (and repetition on radios in particular) produced linear return in investment, and music characteristics hadn’t much to do with it. To the point that today, any music will do. It’s much easier for the labels, since they can pimp anyone among the 1-10% of the population who can sing, and therefore they can choose people on character and ethnicity. Studies on thousands of pieces showed that melodies recouped more and more, the chorus started earlier in the song, songs got shorter, and instrument-based tricks reduced. Meanwhile loudness increased (screams and whisper are at the same volume) to make it fitter for bad-quality players (radio, speakers etc.)