I actually agree with the author's premise, I think she makes a good case that some of these concepts would be both more approachable, and more memorable, with simpler names.
However, coming up with simple names is incredibly difficult. It's easy to write a 10,000 word on a complicated topic, but incredibly difficult to squish it into a few letters.
However, coming up with simple names is incredibly difficult. It's easy to write a 10,000 word on a complicated topic, but incredibly difficult to squish it into a few letters.