It doesn't seem like its different people from Heroku. If you've seen Mark Benioff's cloudforce pitch (link below), he mentions that they're partnering with VMWare to launch a PaaS similar to Heroku (which they acquired in December).
That said, I think its a bit surprising that VMWare is launching this under their branding - the machinations of large corporations continuously confound me.
That said, I think its a bit surprising that VMWare is launching this under their branding - the machinations of large corporations continuously confound me.
http://www.salesforce.com/video/cloud2011-nyc.jsp