While I knew the concepts of log I first truly understood it when I started looking at everything as log2. In hindsight I feel like a moron, obviously it is about doubling and halving risks is what it's about (I'm an MD so everything is a risk ratio in my field).
I remember a colegue that was presenting results during their defense of a thesis where one risk ratio 0,45 and the other 2,1. I asked which effect was biggest and they automatically replied 2,1. I'm pretty sure that 80%+ of my colegues would make the same mistake. Everyone understands double/half - we should try to teach people this as the word log is just too intimidating for so many.
I remember a colegue that was presenting results during their defense of a thesis where one risk ratio 0,45 and the other 2,1. I asked which effect was biggest and they automatically replied 2,1. I'm pretty sure that 80%+ of my colegues would make the same mistake. Everyone understands double/half - we should try to teach people this as the word log is just too intimidating for so many.