And besides this, most people seem content to compare it with the physical world with (IMO invalid) comparisons of malls, etc.
There's another thing: Apple already charges developers a fee every year. And they also sell ads on the App Store (which you basically have to buy otherwise you're a 'needle in a haystack'). AND they sell ads to your competitors, which use your (sometimes trademarked) keywords in their ads, which means you need to buy even more ads to counteract those.
There's another thing: Apple already charges developers a fee every year. And they also sell ads on the App Store (which you basically have to buy otherwise you're a 'needle in a haystack'). AND they sell ads to your competitors, which use your (sometimes trademarked) keywords in their ads, which means you need to buy even more ads to counteract those.
Apple wins, and wins.