Comment by mhh__

As for Target, it's a brick and mortar store. Apple do have some hefty expenditures, sure, but they're luxuries (e.g. Making your own CPUs is cool but ultimately not all that for a product that most users won't have even the slightest clue of the trade-offs that went into that decision) - 30% is quite a lot for software, especially in a market like apple's.