Comment by bitxbit

Might be an unpopular opinion but I don’t think they are acting to the level of MSFT in the 90s. What MSFT did would be equivalent to Apple forcing everyone to use its apps and not allow any competing apps. Also recall that Jobs was pretty adamant about allowing third-party apps in the beginning. Now, do I think 30% is ridiculous in 2020? Yes. But it made sense a decade ago when having a half decent working app almost guaranteed you revenue.