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Ask HN: How to Sell Software?

I have spent over a decade building software working as engineer and working with product/Business Analysts in enterprise (FAANG or FAANG alike companies). I can confidently say that I can build software with features that delight customers. However, I don't understand how to sell software.

1. How to find customers?

2. How to sell?

Let me know your experience and how you learned to sell software.

Cheers.

48 points tingtok 6 years ago 19 comments

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