Genuinely, why should I care? What harm is likely to happen to my life by sticking with Google, a service provider I find convenient?
EDIT: I don't want to be accused of fan-boying or astro-turfing. I just see "Avoid Big Company X because they collect your data" a lot and I just can't give a damn about companies collecting my data. Be my guest, if it means I get free stuff. My data is boring tech nerd data, use it to deliver relevant vacuum cleaner ads, I don't care. I block them anyway.
EDIT: I don't want to be accused of fan-boying or astro-turfing. I just see "Avoid Big Company X because they collect your data" a lot and I just can't give a damn about companies collecting my data. Be my guest, if it means I get free stuff. My data is boring tech nerd data, use it to deliver relevant vacuum cleaner ads, I don't care. I block them anyway.