Comment by xt00

Is there a name for the formula that blackberry and others follow?

1) successful consumer business

2) lose in the market so pivot to b2b

3) slow long decline

4) sell brand / assets to somebody else

5) new money results in a “hey we are going back to our roots” and launch products they originally were known for

6) finally go out of business for real, or sell remaining IP to a troll