Comment by nrp

Most of the folks on this thread are commenting from the perspective of 2020, but Facebook had pretty significantly different reputation in 2014, especially around M&A. They had recently brought in both Instagram and WhatsApp without meddling in either their product stacks or their leadership teams. It's easy to claim now that this was all naive, but at the time it was plausible that these organizations and brands would remain fairly independent and autonomous within the Facebook umbrella.