A very brief history of Facebook's involvement with Oculus and how this has shaped up, just from quickly searching HN previous posts:
- (2014) Facebook acquires Oculus: https://news.ycombinator.com/item?id=7469115, https://news.ycombinator.com/item?id=7469237
- (2016) Oculus's privacy policy sparks concern: https://news.ycombinator.com/item?id=11410809
Oculus responds to privacy concerns about user tracking (https://uploadvr.com/facebook-oculus-privacy/) saying
> Facebook owns Oculus and helps run some Oculus services, such as elements of our infrastructure, but we’re not sharing information with Facebook at this time. We don’t have advertising yet and Facebook is not using Oculus data for advertising – though these are things we may consider in the future.
- (2019) If logged into Facebook, Oculus data may be used for ads: https://news.ycombinator.com/item?id=21770752
From their official statement:
> If you choose not to log into Facebook on Oculus, we won’t share data with Facebook to allow third parties to target advertisements to you based on your use of the Oculus Platform.
- (2020): Facebook accounts are now required.
None of this is particularly surprising, lots of people (even in the press) were calling out how this was going to evolve. But it's still interesting to look back 6 years and see what the initial reactions were and what people were most concerned about.
The takeaways:
- data silos are always temporary
- companies think on a larger timeline than just 2 years in advance
- this kind of thing nearly always gets executed as a slow boil. Facebook didn't buy Oculus and immediately require an account and start advertising to users. But I don't believe for one second that Mark wasn't thinking it at the time.
- (2014) Facebook acquires Oculus: https://news.ycombinator.com/item?id=7469115, https://news.ycombinator.com/item?id=7469237
- (2016) Oculus's privacy policy sparks concern: https://news.ycombinator.com/item?id=11410809
Oculus responds to privacy concerns about user tracking (https://uploadvr.com/facebook-oculus-privacy/) saying
> Facebook owns Oculus and helps run some Oculus services, such as elements of our infrastructure, but we’re not sharing information with Facebook at this time. We don’t have advertising yet and Facebook is not using Oculus data for advertising – though these are things we may consider in the future.
- (2019) If logged into Facebook, Oculus data may be used for ads: https://news.ycombinator.com/item?id=21770752
From their official statement:
> If you choose not to log into Facebook on Oculus, we won’t share data with Facebook to allow third parties to target advertisements to you based on your use of the Oculus Platform.
- (2020): Facebook accounts are now required.
None of this is particularly surprising, lots of people (even in the press) were calling out how this was going to evolve. But it's still interesting to look back 6 years and see what the initial reactions were and what people were most concerned about.
The takeaways:
- data silos are always temporary
- companies think on a larger timeline than just 2 years in advance
- this kind of thing nearly always gets executed as a slow boil. Facebook didn't buy Oculus and immediately require an account and start advertising to users. But I don't believe for one second that Mark wasn't thinking it at the time.