I personally think Hey does have lot of neat ideas that they deserve credit for. Email management takes decent amount of effort in today's marketing/spam driven world. Gmail filters solve some of the issues but it's painful to create/update. It requires a strong discipline as you mentioned. This browser extension exists to simplify and make this a breeze.
As a business model, I think Hey will do fine -- as there are tons of people for whom 99$/year is a small sum to help ease this pain. With only 100K users, that's 10M ARR.
I personally think Hey does have lot of neat ideas that they deserve credit for. Email management takes decent amount of effort in today's marketing/spam driven world. Gmail filters solve some of the issues but it's painful to create/update. It requires a strong discipline as you mentioned. This browser extension exists to simplify and make this a breeze.
As a business model, I think Hey will do fine -- as there are tons of people for whom 99$/year is a small sum to help ease this pain. With only 100K users, that's 10M ARR.
And congrats on setting up a clean Inbox!