I'd say that it's just as common to hear "google Our Brand" as "www.brand.com" at the end of television adverts now. That's entirely anecdotal, but Google (or other search engines, but basically Google) has been for a long time the way to access sites.
I see people every day searching for a brand and clicking rather than appending ".com". It's more convenient. If Google can profit off laziness, they will.
I see people every day searching for a brand and clicking rather than appending ".com". It's more convenient. If Google can profit off laziness, they will.