The whole strategy here feels pretty unprecedented.
Usually these kind of lawsuits happen in the background but Epic seems to be going full force with making it a public campaign.
> Apple is blocking your ability to get the latest Fortnite updates! All players should have a choice in payment providers and save up to 20%. Apple wants to limit your payment choices! Join the fight against @AppStore on social with #FreeFortnite
Can't imagine being in the room of Apple's PR team reacting to this.
Usually these kind of lawsuits happen in the background but Epic seems to be going full force with making it a public campaign.
> Apple is blocking your ability to get the latest Fortnite updates! All players should have a choice in payment providers and save up to 20%. Apple wants to limit your payment choices! Join the fight against @AppStore on social with #FreeFortnite
Can't imagine being in the room of Apple's PR team reacting to this.