I’m going to blithely ignore the article, as it’s from Forbes, and just segue into something I’m curious about: how are gyms reopening, or not, where you live?
Here in Ontario, it seems like the many† gyms have gone to appointments, to deal with capacity limits, and to do extra cleaning. (Notably, the dominant chain gym. https://www.goodlifefitness.com/goodlife-standard) What about where you’re at?
I ask because I am not sure on the long-term financial stability of that. On the one hand, people are going to either be scared of the virus, or annoyed by the lack of flexibility, and cancel their memberships. On the other hand…a gym membership is a bit of an aspirational purchase, and cheaper gyms, say your Planet Fitness, have a business model predicated on “we’ll get you in the door for cheap, but we’ll never actually reach capacity because people slowly stop going.”
Bit of a rambling question, I just love going to gym, and I can’t yet figure out what the medium-term future viability is.
†except my small chain gym, which has a plan that boils down to “it’ll probably be fine”
Here in Ontario, it seems like the many† gyms have gone to appointments, to deal with capacity limits, and to do extra cleaning. (Notably, the dominant chain gym. https://www.goodlifefitness.com/goodlife-standard) What about where you’re at?
I ask because I am not sure on the long-term financial stability of that. On the one hand, people are going to either be scared of the virus, or annoyed by the lack of flexibility, and cancel their memberships. On the other hand…a gym membership is a bit of an aspirational purchase, and cheaper gyms, say your Planet Fitness, have a business model predicated on “we’ll get you in the door for cheap, but we’ll never actually reach capacity because people slowly stop going.”
Bit of a rambling question, I just love going to gym, and I can’t yet figure out what the medium-term future viability is.
†except my small chain gym, which has a plan that boils down to “it’ll probably be fine”