This experiement's point is clear and identified in the article. This is pitched as an alternative to going to a cinema and it is priced lower than the cost of bringing a family there.
If it works, and it may do quite well, indeed, it will be a massive blow to cinemas but we need to keep in mind that these are not normal times and people currently have a strong incentive to stay home.
If it works, and it may do quite well, indeed, it will be a massive blow to cinemas but we need to keep in mind that these are not normal times and people currently have a strong incentive to stay home.