A giant corporation buys a Silicon Valley company, the result is generally carnage. The old-boy marketing-driven process-heavy big company will roll out decisions like a bowling ball careening across a cafeteria, knocking over tables and chairs and sending people running for cover.
Since big companies are driven by managers not engineers, and the managers are always, always from the bigger company, the decisions are perceived as clueless. They are generally about optimizing or cannibalizing the small-company product for fit with the big company product space. With superficial understanding of the product itself, generally confined to marketing descriptions.
Since big companies are driven by managers not engineers, and the managers are always, always from the bigger company, the decisions are perceived as clueless. They are generally about optimizing or cannibalizing the small-company product for fit with the big company product space. With superficial understanding of the product itself, generally confined to marketing descriptions.
Thus, carnage. Been through it twice.