I too always find the Intercom or similar bubbles incredibly annoying, intrusive and distracting, especially when a bot pops up saying something that I absolutely don't need to focus on.
I think the purpose of this bubble is to promote Intercom. It's for sales/marketing people who see it elsewhere first (but never use themselves) and think it's a great idea. Next thing you know, there's an order coming from the C-level to engage with Intercom and integrate it.
The effect of the integration is that some people will talk and it will seem like an improvement - compared to zero interactions previously, no doubt it is. As a consequence of this, nobody bothers to check if it's the best way to integrate the chat functionality.
(Although this is only one of the 1000 things that are wrong on the web today. All sorts of unnecessary things that you need to ignore, neutralize, refuse, dismiss etc. before you can get to the content.)
I think the purpose of this bubble is to promote Intercom. It's for sales/marketing people who see it elsewhere first (but never use themselves) and think it's a great idea. Next thing you know, there's an order coming from the C-level to engage with Intercom and integrate it.
The effect of the integration is that some people will talk and it will seem like an improvement - compared to zero interactions previously, no doubt it is. As a consequence of this, nobody bothers to check if it's the best way to integrate the chat functionality.
(Although this is only one of the 1000 things that are wrong on the web today. All sorts of unnecessary things that you need to ignore, neutralize, refuse, dismiss etc. before you can get to the content.)