"below market" because Instacart (and uber, etc) forgo normal labor law, have by-default but not by-contract full-time workers without any full-time benefits. Companies can achieve great benefit by externalizing cost on society, but should they? (And should they be able to?)
e.g. https://www.forbes.com/sites/ebauer/2019/12/16/is-uber-cheat... https://www.forbes.com/sites/clareoconnor/2014/04/15/report-...