It seems to me that breaking into this industry, that is, defeating network effects that work to Autodesk's favor, would actually be harder than building the superior product itself.
Anyone on the inside, am I wrong? Would your company readily switch to a superior product, retrain its employees for it, deal with business partners who haven't heard of that new product, etc.?
Anyone on the inside, am I wrong? Would your company readily switch to a superior product, retrain its employees for it, deal with business partners who haven't heard of that new product, etc.?