Over the last few years, I've built dozens of side projects and I feel like I always drop the ball when it comes to marketing them. I'll release them and maybe make a post on Reddit, Medium, and ProductHunt about it, but after a small spike in traffic, it's radio silence. I've tried running Google/Facebook Ads for some of my projects and they usually have a high CTR and generate a lot of impressions. Which makes me think that it validates - at a basic level - the side projects and confirms that they're at least a little useful to the right audience. Though, I've found the Facebook/Google ad costs a bit higher than what I'd like to spend on a side project.
I'm not really trying to make money from any of these projects, I just want the satisfaction of them being used really. I don't have much of a social media presence besides your normal Facebook/Instagram accounts, but most of my friends are non-technical, so no sense in advertising the projects to them.
I've been posting all of my side projects under the same domain, so I don't have to build up a backlink profile from the ground up every time I release a new project (https://www.digitalbunker.dev/). According to Ahref's my backlink profile is pretty mediocre.
How are you all able to get traffic to your side projects, news coverage, shares, high Google rankings, etc?
I'm not interested in becoming a marketer or SEO wizard, I just want to know enough to jumpstart my projects.
I'm not really trying to make money from any of these projects, I just want the satisfaction of them being used really. I don't have much of a social media presence besides your normal Facebook/Instagram accounts, but most of my friends are non-technical, so no sense in advertising the projects to them.
I've been posting all of my side projects under the same domain, so I don't have to build up a backlink profile from the ground up every time I release a new project (https://www.digitalbunker.dev/). According to Ahref's my backlink profile is pretty mediocre.
How are you all able to get traffic to your side projects, news coverage, shares, high Google rankings, etc?
I'm not interested in becoming a marketer or SEO wizard, I just want to know enough to jumpstart my projects.