Hi, I work as a consultant around AI, and I want everyone here to know: every company with a brick-and-mortar wants to do this. The barriers are (1) tech stack, (2) use case, and (3) ethics, in that order.
It's not just facial recognition in stores: it's tying face, license plate, credit card, and phone app into a single customer view; it's pricing based on your past (and current!) behavior; and it's data consortiums to tie together data across companies (ever wonder why everyone asks for your phone #? It's traditionally the primary key in the big-*ss joins).
The expectation of privacy we have online is coming to the real world, make no mistake. I wish I had a call to action here but... keep yelling, I guess? I don't have a solution.
It's not just facial recognition in stores: it's tying face, license plate, credit card, and phone app into a single customer view; it's pricing based on your past (and current!) behavior; and it's data consortiums to tie together data across companies (ever wonder why everyone asks for your phone #? It's traditionally the primary key in the big-*ss joins).
The expectation of privacy we have online is coming to the real world, make no mistake. I wish I had a call to action here but... keep yelling, I guess? I don't have a solution.