Comment by mrkramer

Alternatives don't matter when distribution channels are controlled and locked in. Google controls 70% browser market share on PC(https://tinyurl.com/yxwjwnv7) and 64% mobile browser market share(https://tinyurl.com/y4uufb9d). But I think Google's problem is not dominant market position but slow pace of service quality improvement. Searching on Google 10 years ago and today feels way too similar and not much improved in terms of quality and UX.