This is a great opportunity. Tech and business journalists / bloggers / podcasters will want to talk about it. It won't be the big story, but a fun side-piece to chat about before the big story, or something.
Make sure you put out an official PR statement when you have your new name and send it out to as many journalists and pundits you can find. If you have a Twitter, definitely post the announcement there. If you don't have Twitter, get one right now.
Make sure you put out an official PR statement when you have your new name and send it out to as many journalists and pundits you can find. If you have a Twitter, definitely post the announcement there. If you don't have Twitter, get one right now.