> No one had heard of brands like SodaStream, Fitbit, OtterBox, PopSockets, S’well, Bombas, SimpliSafe and Mrs. Meyers when we embraced and launched them.
I'm a little confused, it sounds like they're taking credit for SodaStream, a company that's more than 100 years old and has been in homes for decades [0]? And Fitbit was only a success because of these people?
Or am I just misunderstanding what they're trying to say here?
[0] Aside: SodaStream is surely ripe for disruption. Home fizzy water is great. Their margin on a tiny bit of CO2 gas must be enormous, surely they're laughing all the way to the bank. How have they maintained their virtual monopoly for so long?
I'm a little confused, it sounds like they're taking credit for SodaStream, a company that's more than 100 years old and has been in homes for decades [0]? And Fitbit was only a success because of these people?
Or am I just misunderstanding what they're trying to say here?
[0] Aside: SodaStream is surely ripe for disruption. Home fizzy water is great. Their margin on a tiny bit of CO2 gas must be enormous, surely they're laughing all the way to the bank. How have they maintained their virtual monopoly for so long?