> AMP pages are fast to load (so fast to crawl), easy to understand (thanks to mandatory structured data), and devoid of any unwanted clutter or mess (as that breaks the standard).
Oh, how horrible it would be if the whole web were fast to load, easy to understand and devoid of unwanted clutter or mess.
I hate AMP because it makes my web experience slower and worse - lately it seems like Chrome on android has taken to loading broken "offline" versions of any suggested pages, making me refresh to read anything, and whenever a search takes me to reddit I have to edit the url to get a version that respects my page settings (and, strangely enough, loads a lot faster than the AMP version). But I don't see the chaos of the current web as inherently virtuous; encouraging web pages to load faster and be easier to read is absolutely something Google should be doing, and I'll certainly favour a search engine that prioritises fast, easy-to-read pages over one that doesn't.
Oh, how horrible it would be if the whole web were fast to load, easy to understand and devoid of unwanted clutter or mess.
I hate AMP because it makes my web experience slower and worse - lately it seems like Chrome on android has taken to loading broken "offline" versions of any suggested pages, making me refresh to read anything, and whenever a search takes me to reddit I have to edit the url to get a version that respects my page settings (and, strangely enough, loads a lot faster than the AMP version). But I don't see the chaos of the current web as inherently virtuous; encouraging web pages to load faster and be easier to read is absolutely something Google should be doing, and I'll certainly favour a search engine that prioritises fast, easy-to-read pages over one that doesn't.